Iron ivory

Ecommerce Iron Ivory Founder, website and store creation

A universe that I was keen to highlight.

When I was given the chance to bring this online store to life, my goal was simple: to create a space that reflects the finesse and elegance of these metal wall pieces.

Each piece begins with a silhouette drawing, then transforms it into a decorative work thanks to a partnership with a high-precision metal cutting expert. Together, they create creations that are as meticulous as they are expressive. I wanted the website to reflect this artistic approach: understated, fluid, and highlighting every detail.
Browsing Iron Ivory means diving into a refined universe where each work is designed to enhance an interior with character and poetry.

Beyond creating the site, my role was cross-functional. I contributed to several key aspects of Iron Ivory's development: from finding production partners to managing our relationships with them on a daily basis, including administrative procedures. I also participated in the creation phase, developing the first visuals on Illustrator and then modeling them in 3D. On the store side, I ensured that each product sheet was adapted according to the geolocation of visitors, and I wrote the detailed descriptions in French and English for the Etsy platform, to ensure a clear and engaging experience for all audiences.