A tailor-made visual identity

I began by working closely with the founder to clearly define the agency's positioning, values, and long-term vision. The goal was to create a strong and coherent identity that would reflect both their technical rigor and their creativity in their product approach.

The logo I designed is minimalist, yet expressive: it conveys both the precision of the code and the fluidity of the solutions they offer. The choice of colors was not left to chance: there is a real desire not to be confined to sober tones associated with professionals in this sector by choosing more vivid colors and accents to suggest dynamism and innovation. The typography, meanwhile, was chosen to create a balance between readability, seriousness, and modernity.

Web design & animations on Squarespace

Once the identity was established, I rolled out the graphic universe on the website. I opted for initial development on Squarespace, in order to deliver a directly operational version, which they could use, test and iterate before integrating it more finely in custom development.

The interface was designed for a fluid experience, with clear and intuitive navigation. I incorporated several subtle animations to enhance the reading experience, highlight certain content, and create a feeling of mastery of technicality without becoming overloaded.

The design is responsive, perfectly adapted to different screen formats, and highlights the agency's skills in an elegant and direct manner.

A project ready to evolve

One of the strengths of this project was delivering a solid foundation, both aesthetic and functional, that the agency's technical team could take ownership of, expand, and evolve over time. It was important for me to offer them a qualitative starting point, aligned with their current needs, but also flexible enough to adapt to their future growth.